Engineers Canada Launches Five-Year Marketing Campaign
Engineers Canada has launched a five-year promotional campaign to raise the national profile of professional engineering with key audiences. Goals for the first year of the campaign include encouraging parents to support their children in the study of science, improving employers’ understanding of the value of engineering licensure and the importance of hiring a professional engineer.
A print and online marketing campaign has begun in order to achieve these goals. Print advertisements aimed at parents can currently be seen in the following publications: Chatelaine, Canadian Living, Maclean’s, Reader’s Digest, Canadian Geographic, Coup de Pouce, and L’Actualité. Print advertisements aimed at employers can be seen in Canadian Business, Report on Business Magazine, Financial Post Magazine, L’Actualité, and Affaires Plus. Websites aimed at parents (www.whyengineering.ca) and at employers (www.hireapeng.ca), have also been created.
The second year of the campaign (2009-2010) will focus on high school students, while continuing to promote the profession to parents and employers. Target audiences for year two will also include high school guidance counsellors and graduating engineers.