Seminar

Historically Engineering companies' "pricing strategy" was simply a matter of setting the same rates as others in the profession. Value-based pricing involves a comprehensive series of activities designed to create and/or capture perceived value in the marketplace. With the techniques involved in this seminar your company can enhance its profitability and customer relationships.

WHAT YOU WILL LEARN

• How to create effective strategic pricing plans.
• Isolate key markets and increase market penetration.
• How to test your strategy without compromising your business.
• Clearly understand 'true value' in the customer decision process.

PROGRAM CONTENT

Creating, Communicating and Capturing Value

Answering the five key questions about your target customer:

1. Why they buy?

2. Why should they buy from me?

3. Who is the competition?

4. What is the best market segment for me?

5. Are there any sectors I should drop or include?

Beating the Competition

• How to analyze your competitors and understand their pricing strategies
• Formulating counter strategies

Selecting the best Pricing Model

• What are the most common pricing models
• How to select which is best for your business

Setting Pricing Objectives, Strategies & Tactics

• Understanding the differences
• Client push back - exploiting your opportunities with your clients

Instructor

Moreen Singh, Professional Business Coach - Shealon Inc.

Moreen Singh is a professional business coach with over 27 years' experience as a senior manager and business strategist. With her no-nonsense approach, Moreen's expertise is in building better leaders. She specializes in working with executives, high potential leaders, senior management and professional business owners. Having developed two successful businesses, Moreen has valuable hands-on experience as an entrepreneur. Her strengths include her ability to quickly assess a business's weakness and strengths, and develop a simple practical approach to resolve specific business issues . Moreen has facilitated numerous highly informative seminars for APEGBC members on business strategies for sole proprietors and small firms.

APEGBC is an AIBC/CES registered provider offering an AIBC-Accredited activity for 3.75 Non-Core Learning Units.